Public Relations

skills: writing, event planning, social media, promotions, market research

Work Experience

Freelance Social Media Consultant
Virtual | August 2011 – current

  • Create Facebook pages for nonprofit organizations and political campaigns
  • Teach page administrators how to create effective content
  • Produce visual and interactive content by posting timely photos

Manager of Catering & Special Events, Java Junction
Goshen, Indiana | January 2012 – May 2012

  • Corresponded with customers and fill/deliver catering orders
  • Catered the Goshen College C. Henry Smith Peace Oratorical Contest for 200+ people, the largest order in Java Junction history
  • Executed and planed monthly musical events, attracting up to 200 people

Marketing Intern, Community Transportation Network
Fort Wayne, Indiana | June 2011 – August 2011

  • Designed, created, and implemented a social media campaign
  • Produced written copy for promotional print materials and company website
  • Strategized a marketing campaign for a fundraising event committee

Social Media

Experience: Facebook, Twitter, Instagram, WordPress, MailChimp, HootSuite       Here are a few Facebook pages I’ve made:

ctnboys and girls clubescuela alfarero

Promotions

I was asked to talk about my time in Peru for this Goshen College promo video.  That’s me on the left at 0:57 wearing my alpaca sweater.

I’m the first speaker in this demo radio spot was made for a hypothetical PR campaign to increase enrollment at Goshen College. It was presented to two GC vice presidents.

Bob Yoder, campus pastor at Goshen College, published his research on faith mentoring and included it in this video.  I was asked to share my experience in the video (that’s me at 2:54 and 11:39.)

Market Research

RedPost: A Study on Advertising Effectiveness of Digital Signage

RedPost is a small, digital signage advertising firm based in Goshen, Indiana that has operations around the country. I worked in a research team of four communications students to help the RedPost’s CEO answer the question, “how effective is RedPost at delivering community messages to its viewers?” Our research was presented at the Goshen College Academic Research Symposium on April 6, 2013. RedPost’s CEO also plans to share our findings with his potential customers.